Practical Social Media Marketing Training (Employability-Focused)

Our Practical Social Media Marketing Training Programme is designed to prepare learners for entry-level digital marketing roles by focusing on the real day-to-day tasks performed in social media and digital marketing jobs. The programme is highly practical, employer-led, and aligned with current industry expectations.

Delivered by industry experts at KBM Media Solutions, this training goes beyond theory. Learners gain hands-on experience in planning, executing, and managing social media campaigns across multiple platforms, using the same tools, processes, and strategies used in real businesses and agencies.

What the programme covers

Learners will develop practical skills across the full social media marketing cycle, including:

• Creating engaging and professional social media content
• Planning and scheduling posts using industry tools
• Understanding audiences and identifying ideal customers
• Setting clear marketing goals and campaign objectives
• Researching competitors and market trends
• Managing and growing social media communities
• Listening to, engaging with, and responding to followers
• Running and analysing paid social media advertising
• Measuring performance using analytics and reporting results

Platform-focused practical training

The training provides hands-on exposure to the most in-demand platforms used by employers, including:

• Facebook & Instagram marketing strategies
• LinkedIn marketing for businesses and professionals
• YouTube channel setup, video marketing, and vlogging
• Pinterest and Quora marketing
• Content creation, copywriting, and outreach
• Email marketing integration
• Social media policies, copyright, and compliance
• Social media marketing and automation tools

Real-world, job-ready approach

Learners will work on practical tasks similar to those handled by Junior Digital Marketers, Social Media Executives, and Marketing Assistants, such as creating content calendars, managing campaigns, analysing results, and preparing reports for managers or clients.

The programme is designed to help learners:

• Build a strong online presence
• Develop a complete social media marketing strategy
• Understand how social media supports wider business and sales objectives
• Gain confidence and experience that employers actively look for

Duration & delivery

• Duration: 60 hours (approximately 2 months)
• Delivery: Flexible learning options including online and classroom-based sessions
• Virtual classroom: Live interaction with tutors and peers for a structured, supportive learning experience

KBM Media Solutions has been delivering social media and digital marketing training successfully for over a year, working with learners from diverse backgrounds and supporting them into employment and work placements.

This programme is ideal for career starters, career changers, entrepreneurs, and anyone looking to build practical, employable social media marketing skills that can be applied immediately in the workplace.