Programme Overview

Practical SEO Training with Google Analytics Reporting

The Practical SEO Training with Google Analytics Reporting programme is designed to prepare learners for entry-level digital marketing roles by focusing on the real day-to-day tasks performed by SEO Executives and Digital Marketing Assistants.

Delivered by experienced industry professionals, this programme goes beyond theory and equips learners with hands-on, job-ready skills used in real business environments. Learners gain practical experience in improving website visibility, driving organic traffic, analysing performance, and reporting results using industry-standard SEO tools and Google Analytics.

This training is ideal for beginners, career changers, graduates, freelancers, and professionals looking to build or strengthen a career in digital marketing.

What is SEO and Why It Matters

Search Engine Optimisation (SEO) is a core pillar of digital marketing that focuses on increasing the quality and quantity of website traffic through organic search results on platforms such as Google, Bing, and Yahoo.

In today’s digital economy, businesses rely heavily on SEO to:

• Improve online visibility
• Build trust through rankings, reviews, and content
• Attract targeted customers
• Increase leads and sales

SEO is an essential skill for modern marketers and a key requirement in most digital marketing job roles.

Practical, Job-Focused Training Approach

This programme mirrors the daily responsibilities of junior SEO and digital marketing professionals. Learners work on realistic tasks and scenarios commonly assigned in marketing agencies and in-house marketing teams.

SEO Research & Planning

• Keyword research and search intent analysis
• Competitor analysis
• Website and business research
• SEO audits and current performance assessment

SEO Implementation

• On-page optimisation (titles, meta descriptions, headings, content)
• Technical SEO fundamentals
• Content optimisation for search engines
• Internal linking and site structure
• Local and international SEO strategies

Off-Page SEO & Link Building

• Ethical link-building techniques
• Outreach strategies
• Content-led backlink building
• Brand and authority development

Monitoring, Reporting & Google Analytics

• Setting up and using Google Analytics
• Tracking website traffic and user behaviour
• Measuring keyword rankings and SEO performance
• Creating professional SEO and analytics reports
• Interpreting data to support marketing decisions

Maintenance & Optimisation

• Ongoing SEO improvements
• Optimising new content
• Fixing SEO issues as they arise
• Aligning SEO with wider digital marketing campaigns

Google Analytics & Reporting Skills

A key employability feature of this programme is Google Analytics reporting. Learners develop the ability to:

• Monitor organic traffic growth
• Track conversions and user journeys
• Measure campaign effectiveness
• Produce clear, employer-ready performance reports

These reporting skills are essential for demonstrating value to employers and clients.

Tools & Skills You Will Learn

• Google Analytics
• SEO tools and platforms
• Keyword research tools
• Website audit tools
• Search engine algorithms and ranking factors
• SEO copywriting and content strategy

Course Duration & Flexible Delivery

• Total learning time: 60 hours
• Completion time: Up to 2 months
• Delivery options: Online or classroom
• Virtual classroom: Live interaction with tutors and peers

Our flexible delivery model allows learners to balance training with work or other commitments while still gaining practical, hands-on experience.

Who This Course Is For

• Beginners with no prior SEO experience
• Graduates and A-level students
• Career changers entering digital marketing
• Freelancers looking to attract more clients
• Business owners wanting to grow online visibility
• Digital marketers seeking to upskill

Career Outcomes & Job Roles

• SEO Executive
• Digital Marketing Assistant
• SEO Analyst
• Content Executive
• Digital Marketing Executive
• Link Building Executive
• Web & Content Editor

The practical experience gained through this programme strengthens CVs, improves interview performance, and helps learners stand out in a competitive digital job market.

Our Commitment

At KBM, our focus is not just certification, but real employability. This programme is designed to ensure learners can perform SEO tasks independently, understand analytics, and contribute effectively from day one in a professional digital marketing role.